ASW is Back, and Better than Ever

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ASmallWorld.com has re-launched. I was first introduced to ASW by a client while I was living in London. I attended many great parties in the West End with said gentleman. However, I didn’t join until I moved to Rio De Janeiro – where I also met great people. Unfortately ASW temporarily shut down as it reached just under 1 million members, and wasn’t as exclusive. It returns with a membership fee, but one that is well worth it for the true jetsetter. Not everyone has been invited back, and for those that have invitation privileges, it has capped at 5 invitations per year. I’m glad that I was re-invited, however less then 20% of my friends have either been re-invited or opted to re-join due to membership fees or other reasons. ASW has great events coming up including at The Box in NYC, and  the Santa Teresa Hotel in Rio De Janeiro. ASW is very strong in New York, London, Paris, and Milan. However, if you live in Albany, N.Y it probably isn’t worth the membership fee. Unless of course, you are living life and taking flights to any of these marque destinations.

A lot has changed. The email I received outlines what these changes are. In the new ASW, you will find:

  • A fully-verified community capped at only 250,000. No fakes, no frauds. Literally, a small world where trust is paramount.
  • A new Member Privileges program with exclusive deals and discounts from over 500 international and local brands in fashion, travel, and luxury. Think upgrades, complimentary hotel stays, early access to sales, and much more from partners like: Faena Hotels, Orient-Express Hotels & Trains, The Clubhouse Buenos Aires, Condesa DF, Algodon Mansion & Wine Estates, Las Alcobas, Copacabana Palace, Maroma Resort and Spa, Mandarin Oriental Hotel Group, and Andre Balazs Properties.
  • A complimentary ASW luxury airport car service in Paris, New York, London, and Milan.
  • A complimentary membership to The World’s Finest Clubs, meaning you’ll never wait in line again at 120 premier nightclubs worldwide.
  • A sleek new website and mobile apps, which make it easier to meet people like you, join ASW Groups, explore our growing list of City Guides, curate amazing trips, and search our international job and real estate listings.
  • A chance to make a difference with fellow members through the new ASMALLWORLD Foundation.
  • The ASW Membership Card—created by designer and actor Waris Ahluwalia—your ticket to charity galas and exotic weekend getaways all over the world. We host hundreds of events every year—just for you.

Perhaps best of all? Every member and their guest will have the opportunity to stay at no charge in one of the new luxury cottages at 5-star Kittitian Hill Resort when the property opens this year. That’s right, a week in the Caribbean, on us.

As you may have heard, membership to the new ASW will require a small annual admin fee. Why? It allows us to continue giving you perks like St. Kitts, make your experience less commercial, and keep the community tightly-knit. We think it’s a small price to pay for something as priceless as trust.

I’m really excited to see ASW evolve and come back to it’s roots of exclusivity and interesting people. I am very fond of their slogan – “Feel at Home Anywhere.” It’s truly how I strive to live.